Forevermark
The Promise Exhibition
Keep the hand-holding promise flexible
Project
Create an exhibition website to house a growing volume of content that varies in priority against campaign timeline.
Scope
Concept, charity partnership, creative and web development, facebook posts, online advertising, direct emails, exhibition registration
Result
A website in modular grid that neatly presents a wide spectrum of exhibition contents and allows easy change of content prioirty during the campaign weeks.
Extra
Curated a school art project with students working on hand-holding-themed art pieces for the Promise Exhibition
Programmed the content grids according to its volume, priority and release schedule througout the campaign period
Proposed and lined up specified charity partnership to magnify the focal point of the Promise Exhibition
Conceived a count-down series of Facebook posts as the herald of the Promise Exhibition
Designed the key visual for all materials of the Promise Exhibition
Configured and managed a real-time online registration system for ticket redemption
Managed the school art project behind-the-scene: from operation details and briefing to hotline and assessment
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Johnny Mok, Business Director
+852 9319 3375 | johnny.mok@three-dom.com
Honeymoon Dessert
Corporate website
Animate the tasteful dessert proposition
Project
Rebuild the corporate website to demonstrate the growing scale of business operations
Scope/deliverable
Brand value, content creation, web and creative development, photo and video production, desktop and mobile accessible, database configuration and maintenance
Result
A storytelling website composed of pages of videos , intertwining with full-bleed images and remarkable numbers that outline the fast-growing business of a renowned local food chains in a tasteful manner.
Extra
A systematic database and workflow to keep addresses, photos and location details updated for 300+ stores in the Asian region
Redefine the brand promise: blending well the business philosophy, product uniqueness and ultimate customer benefit
Showcase the operations scale in a story-telling journey with remarkable numbers
Animate the proposition not only with strong images but emotion-filled videos (7 videos / 16 photos)
Use governmental coding systems to manage a comprehensive store database for accurate updates and store searches
Shooting photos and videos on location at Tsuen Wan store and the central kitchen in Kowloon Bay, Hong Kong
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Johnny Mok, Business Director
+852 9319 3375 | johnny.mok@three-dom.com
Digital Marketing Services for Clarins
Ensure the full spectrum of web properties works beautifully
Website, banners and eDM. Campaigns, minisites and regular web update. Front-end production, workflow management and back-end technical alignment. Clarins’ Paris headquarters, digital marketing partners, and centralized web systems. THREEDOM works closely with Clarins Hong Kong office, Regional office and Headquarters everyday to deliver exquisite and timely marketing communications on the Web to the beauty lovers.
THREEDOM covers the entire brand site from head to toe throughout all seasons in the year. From suggesting the message weight and copy length to selecting the appropriate visuals. From updating the product information and price books to creating ad banners and webpage layouts and artworks.
We frequently produced eDMs of strong brand flavour and clear-cut propositions as a from of consistent and continuous customer communications with various strata of Clarins customers depending on their profile and loyalty status.
For specific product pushes, THREEDOM strategizes digital campaigns and employs multiple channels to catch the attention of beauty lovers, engages with them and helps boost up both brand awareness and sales momentum as a result.
On behalf of the Clarins local team in Hong Kong, we are looking after all necessary technical and liaison works that involve the global CRM and CMS on both regular web content update and campaigns.
Having been working with Clarins Hong Kong for more than four years on digital marketing, THREEDOM was so familiar with the technical requirements and web systems that Clarins Global Digital Team at Paris have granted the first-ever agency authorization to approve web production.
Our services in effect orchestrate marketing, digital and CRM at Clarins Hong Kong and cover Singapore as well. It underlines that our creative and technical expertise work both effectively and beautifully for Clarins in the Region.
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Johnny Mok, Business Director
+852 9319 3375 | johnny.mok@three-dom.com
Coach Web Banners & Mobile Ads
Complete digital assets production within a day
Every fashion brand has to command seasonal launches in perfect timely manner. It is a massive operation issue especially for brands with wide product line-up and global coverage. The Hong Kong and Singapore offices of Coach from New York then have to master a super tight deadline in their digital advertising.
THREEDOM has already experienced in working with global brands, THREEDOM have already quickly assimilated the Coach style and preference in digital advertising without a glimpse of the branding and advertising guideline.
This enables us to finish the Christmas campaign web banners in as few as six hours for Singapore office in 2013 and the Summer Sales mobile ads for Hong Kong, Macau and Taiwan in 12 hours in 2014.
We strived for maximum creativity allowed at local offices under the New York regulatory for both web banners and mobile ads.
Standard workflow and production log sheet have been suggested and used to streamline and expedite the digital assets production to ensure full transparency and 100% accuracy.
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Johnny Mok, Business Director
+852 9319 3375 | johnny.mok@three-dom.com
Suunto Ambit Launch Campaign
Radiate social energy to build awareness
Project: Suffering from a low brand profile, outdoor sports watch brand Suunto aimed at re-building its engagement with the local trail running enthusiasts and hiking community through the launch of its new flagship model Ambit. THREEDOM conceived an all rounded marketing move for this purpose by forming three socially-active yet trail-running-competent teams to join the Oxfam Trailwalker the largest trail running race in Hong Kong. Scope: Idea and strategy, race team formation, photo & video production, web development, Facebook content strategy and creation, online ads, offline activities.
A bypass of Facebook coverage without an official Page.
The three trail running teams aggregating 7,000+ followers on Facebook form an ideal platform for Sunnto to spread out the messages on social media instead.
Awesome images are the best viral content.
Capturing the power, passion and spirit of trail running, a series of individual and team photos in full sports gear attracts eyeballs and likes from followers.
12 runners / 7,000+ friends / 32 days / 191 posts / 15,000+ likes
Audiences were not just the teams’ friends. A simple rewarding game about guessing the finish time of these three teams was put up on the campaign minisite to invite more eyeballs and engagement. Emails were sent to trail running clubs and ad banners were featured at sports portal to extend the reach further. Large banners with QR code were even deployed on the race day to enhance exposure.
Leverage the on-target Oxfam Trailwalkers.
The 1,000+ teams and their supporting members in the race makes trail running tips, pro gears, race diary and games the appealing propositions for the hiking community.
An all rounded online & offline presence.
PR activity with the World Champions, Suunto Ambit user review on Youtube, online ads at sports portal, QR code banners at Trailwalkers checkpoints and the campaign mini site.
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Johnny Mok, Business Director
+852 9319 3375 | johnny.mok@three-dom.com
Forevermark
Honeymoon Dessert
Clarins
Coach
Suunto
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